The Longer Long Tail: How Endless Choice is Creating Unlimited Demand (New)by Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
Condition and Notes
New Paperback, 267 pages, 205g
Random House Business Books, London, 2009
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