Lyme Bay Books

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand (New)

by Chris Anderson

What happens when there is almost unlimited choice? When everything becomes available to everyone? Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

Condition and Notes

New Paperback, 267 pages, 205g
Random House Business Books, London, 2009

ISBN-10:1847940366
ISBN-13: 9781847940360

OUR PRICE  £1.95
RRP:£8.99
Shipping£2.99 (UK - cost for other countries and multiple items will be shown at checkout)
TOTAL£4.94 (including standard delivery to UK addresses)


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